#iamnotdementia

Fighting the stigma

A campaign to shine light on dementia

#iamnotdementia is an awareness campaign that challenges the stigmas and misconceptions around dementia. This campaign shines light on the realities of living with dementia and hopes to help people change their view and contribute to making a better world for all people with dementia and their families.

What do you know about dementia?

It could be wrong

Dementia and people living with it are stigmatized in society. Stigmas are the stereotypes, misconceptions, and prejudices about the disease that create a negative impact on the lives of persons affected by dementia. What if your understanding of the disease is incorrect? Find out now.

Living well with dementia is possible

Access available resources

There are many misconceptions that dementia is a terminal disease that can negatively impact the quality of life. However, living well with dementia really is possible. If you would like to access more information on how to live well with dementia, follow the link below to access the resources.

Join the conversation!

Help fight the stigma!

#iamnotdementia

New light on dementia!

The movie "Cracked" changes societal views on dementia

Cracked: new light on dementia is a one-hour, innovative research-based theatre production that casts a critical light on society’s one-dimensional view of dementia as an unmitigated tragedy. The play was developed by Collective Disruption, an interdisciplinary group of researchers and performance artists, in collaboration with persons living with dementia and their family members. Cracked was informed by research conducted by the researchers in Collective Disruption. To find more information about the movie follow the link below.

Watch a Trailer

York University Logo With Motif
The Toronto Rehab Foundation is a charitable organization dedicated to raising funds for innovative patient care, groundbreaking research and diverse education at Toronto Rehabilitation Institute, a member of the University Health Network. (CNW Group/Toronto Rehabilitation Institute)
The Toronto Rehab Foundation is a charitable organization dedicated to raising funds for innovative patient care, groundbreaking research and diverse education at Toronto Rehabilitation Institute, a member of the University Health Network. (CNW Group/Toronto Rehabilitation Institute)
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Partnership In Dementia Care logo
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